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You are here: Congress' Final Program

06:30 pm
Cocktail and Dinner Reception – ABPI´s 50 years - Copacabana Palace





09:00 am – 10:30 am
Opening Session
Intellectual Property in the Supreme Court

Luiz Fux
Supreme Court Justice Minister



10:30 am – 10:45 pm
Coffee Break



11:00 am – 12:00 pm
Plenary Session I
The Knowledge Society: IP as a key factor for Innovation

Joff Wild
Editor - Intellectual Asset Management- IAM – Reino Unido

Donald Frail
Vice President - iScience, Emerging Innovations, AstraZeneca

Robert DeBerardine
Global Head of Patents - Sanofi-Aventis

Joseph Schaper
Senior Counsel International IP - Monsanto

Commentator
Diana de Mello Jungmann
IP Program Coordinator - Confederação Nacional da Industria - CNI

Facilitator
Luiz Henrique O. do Amaral
President – ABPI



11:45 am – 01:15 pm
Plenary Session II
Developments and challenges of the IP rights in the world

Toe Su Aung
President - International Trademark Association - INTA

José Antonio B. L. Faria Correa
Dannemann Siemsen

Jorge dePaula Costa Ávila
President – Instituto Nacional da Propriedade Industrial

Facilitator
Mario Soerensen Garcia
Soerensen Garcia Advogados Associados



01:00 pm – 02:30 pm
Lunch



02:30 pm – 04:30 pm
Panel 1
International IP Law: New Paths

Christine Cabuzel
Market Access and IP Counselor - French Embassy in Brazil

Sheila Alves
Senior IP Liaison Officer - UK IP Office

Alfred M. Boll
Chief, Political-Economic Section - US Consulate General

Commentator
Hélio Fabbri Junior
Advocacia Pietro Ariboni

Facilitator
Benny Spiewak
Zancaner Costa, Bastos e Spiewak Advogados



02:30 pm – 04:30 pm
Panel 2
Nullity and Infringement Actions: Strategies on the Courts

Guilherme Bollorini Pereira
Federal Judge

Antonio André Muniz Mascarenhas de Souza
Federal Judge

Nathan Kelley
Attorney General – USPTO

Commentator
Fabiano de Bem da Rocha
Kasznar Leonardos Propriedade Intelectual

Facilitator
Maria Inez Araujo de Abreu
Abreu, Merkl e Advogados Associados



02:30 pm – 04:30 pm
Panel 3
World Cup and Olympic Games: IP right holders and Ambush Marketing

Vicente Rosenfeld
Brand Protection Legal Counsel - FIFA

Manuela C. B. Colombo
Legal Coordinator - ALMAP BBDO

Paulo Parente Marques Mendes
Di Blasi, Parente & Associados

Commentator
Regina Sampaio
Organizações Globo

Facilitator
Rogério Luiz Guidugli Varga
Legal Affairs Manager - Volkswagen do Brasil



02:30 pm – 04:30 pm
Panel 4
Technology Transfer: New Ways of Knowledge Acquisition

José Augusto Coelho Fernandes
Executive Director -Confederação Nacional da Indústria – CNI

Gabriel F. Leonardos
Kasznar Leonardos Propriedade Intelectual

Jorge de Paula Costa Ávila
President - Instituto Nacional da Propriedade Industrial – INPI

Commentator
Gabriela Muniz Pinto
Lawyer -Latin America Intellectual Property Counsel - General Electric do Brasil

Facilitator
Juliana L. B. Viegas
Former President – ABPI



04:30 pm – 05:00 pm
Coffee Break



05:00 pm – 06:30 pm
Panel 5
The Distribution of Audiovisual Works

Rodrigo Kopke Salinas
Cesnik, Quintino e Salinas Advogados

Antonio Carlos Morato
Lawyer and Professor - Faculdade de Direito da Universidade de São Paulo e Faculdades Metropolitanas Unidas - FMU

Commentator
Antonio Murta Filho
Murta Goyanes Advogados

Facilitator
Clarissa Kede
Legal Manager - Organizações Globo



05:00 pm – 06:30 pm
Panel 6
Patenteability criteria for Biological products

Luciana Jansen de Oliveira Figueiredo
Chemist, DSc Scientific Coordinator - EGIMAJAP

Claudia Magioli
INPI Patent Commissioner - Instituto Nacional da Propriedade Industrial – INPI

Commentator
Roberto Ribeiro
Legal Director, Global Head of Patents - Sanofi-Aventis Farmacêutica

Facilitator
Jorge Raimundo
Jorge Raimundo Consultoria e Assessoria Jurídica



05:00 pm – 6:30 pm
Panel 7
Plain Packaging and Intellectual Property Rights

Charles Julien
King and Spalding

Newman Debs
VP Legal - Unilever

Commentator
Maximilien Yaouanc
Lawyer - Philip Morris

Facilitator
Laetitia Maria Alice Pablo d´Hanens
Gusmão & Labrunie Propriedade Intelectual



05:00 – 06:30 pm
Panel 8
Patents & Standards: Boundaries between IP and Competition Law

Ricardo Medeiros de Castro
General Coordinator on Antitrust Analysis - Conselho Administrativo de Defesa Econômica - CADE

Stéphane Tronchon
Legal Director IPR Policy - Qualcomm

Commentator
João Marcelo Assafim
De Lima Assafim Advogados

Facilitator
Marcio Merkl
Abreu, Merkl Advogados Associados



06:30 – 08:00 pm
Dinner Cocktail Reception





09:00 am – 10:30 am
Panel 9
Biotechnological Innovation and Plant Varieties: protection and appropriation on agribusiness

Elza Helena Andrade Barbosa Durham
Daniel Advogados

Commentator
Renato Luzzardi
Bayer CropScience

Facilitator
Maria Carmen S. Brito
Dannemann Siemsen



09:00 am – 10:30 am
Panel 10
Geographical Indications: from tradition to innovation

Jean-François Marmier
Comté

Rocio Melendrez Ramirez
International Affairs Office at Tequila Regulatory Council

Commentator
Lúcia Regina Fernandes
Coordinator of Registration of Geographical Indications Instituto Nacional da Propriedade Industrial – INPI

Facilitator
Ana Lúcia de Sousa Borda
Dannemann Siemsen



09:00 am – 10:30 am
Panel 11
Intellectual Property Infringement as an act of Unfair Competition

Nuno Pires de Carvalho
Director of the IP and Competition Policy Division - WIPO

Travis LeBlanc
Special Assistant Attorney General - California Department of Justice

Commentator
Rodolfo Tsunetaka Tamanaha
Executive Secretary - Conselho Nacional de Combate à Pirataria e Delitos contra a Propriedade Intelectual - CNCP

Facilitator
Jorge Sukarie Neto
President - Associação Brasileira das Empresas de Software - ABES



09:00 am – 10:30 am
Panel 12
Best Technical and Management Practices of the Patent Department

Marcela Martinelli
IP Manager - Natura

Claudia Diniz
Tech & IP Manager- Vale do Rio Doce

Commentator
Cristiano Leão
Latin America Patent Manager - Unilever

Facilitator
André Luiz Souza Alvarez
Daniel Advogados



10:30 am – 11:00 am
Coffee Break



11:00 am – 12:30 pm
Panel 13
Well-Known Marks: New Rules in the Court

Marcia Maria Nunes de Barros
Federal Judge

Rodrigo Bonan de Aguiar
Luiz Leonardos & Cia

Commentator
Vinicius Bogéa Câmara
Trademarks Director - Instituto Nacional da Propriedade Industrial - INPI

Facilitator
Ricardo Vieira de Mello
Montaury Pimenta Machado & Vieira de Mello Advogados



11:00 am – 12:30 pm
Panel 14
Copyright Protection on Press Content: Extension of Protection for Online Publishing

Roberto Feith
Vice President Sindicato Nacional dos Editores de Livros

Helder Galvão
OAB

Commentator
Fernando Rodrigues
Journalist - Folha de São Paulo

Facilitator
Fábio Luiz Barboza Pereira
Veirano Advogados



11:00 am – 12:30 pm
Panel 15
Industrial Secret vs Freedom of Information Act: a contradiction?

Javier Fernandez
Legal & Regulatory Affairs Manager - CropLife Latin America

José Silvino da Silva Filho
Legal Consultant - MAPA

Commentator
Gustavo de Freitas Morais
Dannemann, Siemsen

Facilitator
Roberto Sant'Anna
Director - Associação Nacional de Defesa Vegetal - ANDEF



11:00 am – 12:30 pm
Panel 16
Patents and Litigation - Brazil, Europe, and United States - Big Changes on the Way

Anne-Charlotte Le Bihan
Bird & Bird - Paris

Darin Gibby
Kilpatrick Townsend & Stockton LLP

Commentator
Juliana Jung Jo
Legal Counsel - Bayer S.A.

Facilitator
Ana Cristina Müller
Barbosa Müssnich & Aragão



12:30 pm – 02:00 pm
Lunch



02:00 pm – 05:30 pm
Plenary Session III
Relevance of IP on High Tech Devices

Alexandre Costa
VP Legal & Ethics - Capgemini Brasil

Ygor Valerio
Regional Anti-Piracy Manager, Latin America - Adobe Systems

Facilitator
Claudio Lins de Vasconcelos
Lins de Vasconcelos Advogados Associados



02:00 pm – 05:30 pm
Plenary Session IV
IP Dispute Resolution – Activities of ABPI Chambers

Nathalia Mazzonetto
Müller Mazzonetto Advogados

Pedro Burlandy

Facilitator
Maria Cristina Machado Cortez
Andrioli, Giacomini, Porto e Cortez Advogados



02:00 pm – 05:30 pm
Plenary Session V
Perspectives on Industrial Property Harmonization in Latin America

Andrés Ycaza
President - Instituto de PI do Equador - IEPI & President - PROSUR

Juan Vanrell
President - Asociación Interamericana de la Propiedad Intelectual – ASIPI

Denise Gregory
Cooperation Development Director Instituto Nacional da Propriedade Industrial Instituto Nacional da Propriedade Industrial

Facilitator
Peter Eduardo Siemsen
Dannemann Siemsen



05:30 pm – 06:00 pm
Closure Session