Workshop - Advanced Professional Practice in Patents
(Workshop for Engineers, Biologists and Technical Areas Professionals)

Workshop - Litigating in Trademark and Copyright Cases: an Immersion in Selected Judicial Questions

Committee Workshops - Software, Computer Law

Committee Workshops - Enforcement
Fighting against ambush marketing and counterfeiting practices in sporting events

Committee Workshops - Plant Varieties

Committee Workshops - Industrial Design

Committee Workshops - International Intellectual Property Law

Committee Workshops - Copyrights and Personality Rights

Committee Workshops - Patents

Committee Workshops - Dispute Resolution & Technology Transfer and Franchise Commissions
Election of arbitration and applicable law in technology transfer agreements

Committee Workshops - Intellectual Property & Sports

Committee Workshops - Geographical Indications
Doing Business with Geographical Indications

Committee Workshops - Competition Law

Opening Ceremony

Opening Speech
Brazil and the economic weight of the Intellectual Property, Knowledge-intensive industries: a Value Added Study

Abstract: Knowledge as an asset for Brazil and the companies. The Intellectual Property system and strengthening the creative and innovative industries. Figures, tables and the outcome of a pioneer study in Brazil.

Standing Dinner and Exhibition Opening

Visit to Brazilian Stock Exchange

Visit to Brazilian Stock Exchange

Plenary I
Public offerings and alternative Innovation-looking funding mechanisms. Strategies and opportunities

Abstract: Capital markets and crowdfunding as funding mechanisms for innovation. Overall structure of the incentives and Governmental programs aiming at developing the Brazilian innovation scenario.

Coffee Break

Plenary II
Intellectual Property: Multilateralism at the International Negotiations level and its industrial impact

Abstract: The Intellectual Property system at the center of the international negotiations arena. Diplomacy and Brazil. The challenges faced by players to integrate Intellectual Property-related topics into international trade discussions and anticipated industrial outcomes.

Lunch

Panel 1
The Fundamental Role of Trademarks and Trade Dress in the Prompt Identification of Products and its Importance in Trade Laws

Abstract: There is a direct connection of consumer trust and buying power to brands and visual features of products. Such identification assets preserve the quality of products and investments, which are essential to keep a competitive market and to deter infringers.

Panel 2
Bill 5402 and consequences to the Intellectual Property system

Abstract: The 5402/13 Bill and its possible impacts on the industrial development and innovation chains. Proposed amendments, suggested amendments to the Industrial Property Law and the expectations of stakeholders from the private sector.

Panel 3
3D printing: Printed benefits and the most appropriate protection means

Abstract: Will 3D printing revolutionize the productive processes? The challenges posed by the innovation that allows home production of consumption goods. The lessons of the Intellectual Property system.

Panel 4
The efficiency of the Intellectual Property system during major sport events, athlete sponsoring and image licensing

Abstract: Intellectual Property as a driving force for creation and protection of intangible assets in the wake of major sport events. Experiences and examples from the recent World´s football championship. Athletes, their image and business. The pursuit of balanced relationships.

Coffee Break

Panel 5
State of the art inventions: special administrative and judicial challenges

Abstract: The progressive evolution of the innovation capacity and the challenges faced by legislators. The complex dynamics of innovation and regulation. Best practices and case-specific analysis.

Panel 6
Unauthorized biographies

Abstract: Artistic legacy, privacy rights, freedom of expression and the equalized mechanism of rights. The legal and practical challenges, both for authors and artists. Did the recent cases reignite the debate? Or were they influenced by it?

Panel 7
Intellectual Property and Agroindustry

Abstract: The unquestionable importance of the agroindustry for Brazil and the importance of the Intellectual Property system in managing and protecting the agro-focused innovation. The main challenges faced and experienced by entrepreneurs and academics.

Panel 8
Fluid Trademarks: Case-specifics and differences to the traditional trademark system

Abstract: Does the legal protection of trademarks meet their evolution? How to protect non-traditional trademarks? The recent cases, the legal decisions, INPI´s take and the challenges mainly faced by entrepreneurs in managing and protecting fluid trademarks.

Celebration dinner

Panel 9
Biotechnology inventions and patentability criteria

Abstract: Biotechnology at the center of Research and Development. Biotechnology inventions, their characterization, patentability criteria and industrial progress. Legal and technical evaluation aimed at enhancing this industry´s capability.

Panel 10
Uniquely designed products. Intellectual Property management from conception to commercialization

Abstract: Comfort, beauty and visual impact. Product design as intangible asset and the challenges posed to its owners. Product development and the combination of efficiency and aesthetics. Legal and practical lessons.

Panel 11
E-commerce: Sale of counterfeited goods and the use of third party´s trademarks: Criminal and civil challenges

Abstract: Virtual stores, real losses for trademark owners? Challenges posed by online markets, mass consumption and the risks of the systematic violation of Intellectual Property rights. Criminal and civil assessments.

Panel 12
ANCINE and internet distribution of audiovisual content

Abstract: The Brazilian Cinema Agency and multiplication of vehicles that distribute audiovisual content. The regulation of the sector and the challenges posed by convergence of vehicles, mechanisms and tools for content distribution.

Coffee Break

Panel 13
Collective sales, publicity and creative industries

Abstract: The opportunities, legal aspects and questions resulting from collective sales-dedicated platforms. Examples and legal lessons from players of the creative industry. The market trends.

Panel 14
Software- implemented patent claims

Abstract: Software, patents, claims and processes. The interaction of the most active intangible assets in the information and communication technology industry. The international experience and the Brazilian practice.

Panel 15
Intellectual Property and Second Screen: Copyrighted content anytime, anywhere

Abstract: Interactivity, connectivity and convergence. Multiplatforms and simultaneous availability of content. The challenges posed to the creative industry, copyright holders and legislators. The IP questions that should be addressed by and the trends concerning creators, right holders and licensees.

Panel 16
Regulated Industries: Signs, Trademarks and Marketing Restrictions

Abstract: Trademark rights and challenges at the center of the regulated industry. Legislative initiatives, freedom of expression and Industrial Property Rights.

Lunch

Plenary III
Intellectual Property and Competition Law: Identifying the impact of antitrust topics at technology-centered companies and R&D centers

Abstract: The challenges faced by R&D-centered companies in coping with competition rules. Incorporating and managing R&D in Brazil. Cases and lessons.

Coffee Break

Plenary IV
Privacy, Big Data and Proprietary Rights of Database

Abstract: Database, social media and app interconnection. Privacy issues? Striking a balance between Intellectual Property Rights and Privacy. International examples of protecting large database systems and the challenges posed by the selfies and posting era.

Closing Session