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								| You are here: Congress' Final Program |  
 
							
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													2:00 pm
 |  | COMMITTEE WORKSHOPS
 Trademarks
 Trademarks: controversial topics in the Judiciary and the BPTO. Roundtable to discuss disclaimers in trademark registrations, the Madrid Protocol, PROSUR, the Intervention of the BPTO in
lawsuits, injunctions and others.
 
 Marcelo Leonardo Tavares- Federal Judge - 31st Lower Federal Court of Rio de Janeiro
 
 André Balloussier- Director of Trademarks, Industrial Designers and Geographical Indications - BPTO
 
 Co-Coordinators - José Mauro Decousseau Machado- Pinheiro Neto Advogados
 
 Coordenadora Adjunta - Diana Marques Vieira de Mello- Montaury Pimenta, Machado & Vieira de Mello
 
 
 
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													2:00 pm
 |  | COMMITTEE WORKSHOPS
 Intellectual Propoerty and Sports
 Sponsorship agreements: practical and controversial aspects
 
 Angelica Heringer- Legal Director - Chime Sports Marketing (CSM) Brasil
 
 Vitor Butruce- BMA - Barbosa Müssnich Aragão
 
 Debater - Regina Sampaio- Legal Manager - Brazilian Football Confederation - CBF
 
 Moderator - José Eduardo de Vasconcellos Pieri- BMA - Barbosa Müssnich Aragão
 
 Moderator - Gustavo Piva Luiz de Andrade- Dannemann Siemsen Advogados
 
 Co-Coordinators - Gustavo Piva Luiz de Andrade- Dannemann Siemsen Advogados
 
 Co-Coordinators - José Eduardo de Vasconcellos Pieri- BMA - Barbosa Müssnich Aragão
 
 Co-Coordenadora - Regina Sampaio- Legal Manager - Brazilian Football Confederation - CBF
 
 
 
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													2:00 pm
 |  | COMMITTEE WORKSHOPS
 Repression of Infringements
 Challenges and solutions to face Internet piracy: discussions about the civil liability
 
 Daniel Ackerman- General Consulate of the United States of America
 
 Guilherme Magalhães Martins- Public Prosecutor of the Capital of the State of Rio de Janeiro - Professor at the Federal University of Rio de Janeiro - UFRJ
 
 Gustavo Cesário- Researcher and PhD student at FGV / EBAPE - the Brazilian School of Business and Public Administration
 
 Co-Coordinators - Igor Donato de Araujo- David do Nascimento
 
 Co-Coordinators - Felipe Rocha- Rocha Barbosa Propriedade Intelectual
 
 
 
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													2:00 pm
 |  | COMMITTEE WORKSHOPS
 Industrial Design
 Current situation of industrial designs in the BPTO
 
 Carlos Mauricio Pires e Albuquerque Ardissone- General Coordination of Appeals and Administrative Nullity Procedures (CGREC) - BPTO
 
 Matheus Mariani de Souza- Information Technology Board - DITEC - BPTO
 
 Co-Coordinators - Saulo Murari Calazans- Dannemann Siemsen Advogados
 
 Co-Coordinators - Ana Paula Celidonio- Gusmão & Labrunie Propriedade Intelectual
 
 Assistant Coordinator - Alexandre Fukuda Yamashita- Müller, Mazzonetto Sociedade de Advogados
 
 
 
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													2:00 pm
 |  | COMMITTEE WORKSHOPS
 Biotechnology
 Current scenario and perspectives after Joint Ordinance 01/2017 of BPTO and ANVISA (National Sanitary Surveillance Agency)
 
 Liane Lage- Patent Commissioner – BPTO
 
 Co-Coordenadora - Leonor Galvão- Magellan Propriedade Intelectual
 
 Co-Coordenadora - Viviane Yumy Mitsuuchi Kunisawa- Syngenta
 
 Assistant Coordinator - Gabriela Neves Salerno- Montaury Pimenta Machado Vieira de Mello Advogados
 
 
 
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													4:00 pm
 |  | COMMITTEE WORKSHOPS
 International Intellectual Property Law
 The Biodiversity Law in the light of International treaties
 
 Nádia de Araújo- Nadia de Araujo Advogados
 
 Co-Coordinators - André Ferreira- Oliveira Daniel Advogados
 
 Co-Coordinators - Marcos Bressan Videira- Zancaner Costa Bastos e Spiewak Advogados
 
 Assistant Coordinator - Aline Ferreira da Silva- Kasznar Leonardos Propriedade Intelectual
 
 
 
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													4:00 pm
 |  | COMMITTEE WORKSHOPS
 Copyrights and Personality Rights
 Analysis of Bill 3.133 / 2012 by deputy Jandira Feghali, which amends the Brazilian Copyright Law: potential impacts to the creative industry
 
 Andressa Pappas- Director of Governamment Relations - Motion Pictures Association - Brazil
 
 Co-Coordinators - Attilio Gorini- Dannemann Siemsen Advogados
 
 Co-Coordinators - Ygor Valério- Motion Picture Association
 
 
 
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													4:00 pm
 |  | COMMITTEE WORKSHOPS
 Patents
 Recent initiatives for improvements in the processing of patent applications
 
 Julio Cesar Castelo Branco Reis Moreira- Patents Director  - BPTO
 
 Co-Coordinators - Ana Cristina Almeida Müller- BMA Barbosa Müssnich Aragão
 
 Co-Coordinators - Ana Cláudia Mamede Carneiro- Dannemann Siemsen Advogados
 
 
 
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													4:00 pm
 |  | COMMITTEE WORKSHOPS
 Plant Varieties
 The importance of the use of molecular tools in the identification of plant varieties.
 
 Cesar Bonine- Fibria Celulose S/A
 
 Co-Coordinators - Marisa Moura Momoli- Di Blasi, Parente & Associado
 
 Co-Coordinators - Priscila Mayumi Kashiwabara- Kasznar Leonardos Propriedade Intelectual
 
 Assistant Coordinator - Camila Garcindo Dayrell Garrote- Demarest Advogados
 
 
 
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													4:00 pm
 |  | COMMITTEE WORKSHOPS
 Dispute Resolution
 Franchise and its conflicts: good practices and ideas to design the best resolution
 
 Waldemar Deccache- Prosecutor
 
 Mariana Padula Fonseca- Somos Educação
 
 Co-Coordinators - Tatiana Campello- Demarest Advogados
 
 Co-Coordinators - Nathalia Mazzonetto- Müller, Mazzonetto Sociedade de Advogados
 
 
 
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													10:00 am
 |  | COMMITTEE WORKSHOPS
 Software Computing and Internet
 Digital Law Workshop in partnership with ITS Rio
 
 Digital rights workshop in partnership with ITS Rio
 
 Round Table 1: Data Protection Overview of Big Data Usage and User Vulnerabilities
 - Filipe Fonteles Cabral -Dannemann Siemsen Advogados
 
 Legislative progress with the Data Privacy Bill
 -Caio Cesar Carvalho Lima - Opice Blum Advogados
 Facilitator: Fabio Pereira -Veirano Advogados
 Debater: Carlos Affonso - Director of ITS Rio
 
 Round Table 2: Algorithms:
 Legal protection of algorithms
 - Dirceu Santa Rosa -Montaury Pimenta, Machado & Vieira de Mello Advogados
 
 Impact of algorithms on everyday decisions
 Sergio Branco- Director of ITS Rio
 Facilitator: Fabio Pereira -Veirano Advogados
 
 Wrap up: Marianna Furtado -Montaury Pimenta, Machado & Vieira de Mello Advogados
 
 Co-Coordinators - Marianna Furtado de Mendonça- Montaury Pimenta Machado  Vieira de Mello
 
 Co-Coordinators - Fabio Pereira- Veirano Advogados
 
 Assistant Coordinator - Caio Carvalho- Opice Blum Advogados
 
 
 
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													11:00 am
 |  | COMMITTEE WORKSHOPS
 Geographical Indications
 Business’ structure after geographical indication issue
 
 Ludimila Gaspar- Head of Agricultural Support Section | Agricultural Federal Tax Auditor
 
 Hulda Oliveira Giesbrecht- UAIT - Access to Innovation and Technology Unit | Sebrae
 
 Co-Coordinators - Luiz Eduardo Cardoso Queiroz- De Lima Assafim & Advogados Associados
 
 Co-Coordinators - Patricia Franco- Provedel Advogados
 
 
 
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													11:00 am
 |  | COMMITTEE WORKSHOPS
 Competition Law
 Regulated markets and new technologies: the VoiceIP case
 
 Luiz Alonso Gonçalves Neto- Regulatory Impact - Regulatory Board - OI
 
 Walter Ceneviva- Grupo Bandeirantes de Comunicações
 
 Co-Coordinators - Felipe Oquendo- Di Blasi, Parente & Associados
 
 Co-Coordinators - Daniel Adensohn de Souza- Ricci Propriedade Intelectual
 
 Co-Coordinators - Julia Davet Pazos- Demarest Advogados
 
 
 
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													11:00 am
 |  | COMMITTEE WORKSHOPS
 Technology Transfer and Franchising
 Impacts of Normative Act 70/2017 on the registration of technology transfer agreements at the BPTO
 
 Fabiano Barreto- Confederação Nacional da indústria - CNI
 
 Dirceu Teruya- BPTO
 
 Co-Coordinators - Cândida Caffé- Dannemann Siemsen Advogados
 
 Co-Coordinators - Karina Muller- Müller, Mazzonetto Sociedade de Advogados
 
 Assistant Coordinator - Flavia Rebello- Trench, Rossi e Watanabe Advogados
 
 
 
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													5:30 pm
 |  | KEYNOTE SPEECH
 
 
 Speaker - William Waack- Journalist
 
 
 
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													7:00 pm
 |  | OPENING RECEPTION AND EXHIBITION
 
 
 
 
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													09:00 am at 10:30 am
 |  | PLENARY I
 IP and business: how patents competition, technology and finance merge
 
 Abstract: Innovation and entrepreneurship are key elements in maintaining and even increasing competitiveness particularly in
scenarios of economic instability. But how to ensure that the results of innovation processes and the protection of their intellectual property are in fact included in the strategic planning of institutions and companies? Business representatives and an expert in the economic area will discuss the key issues and challenges related to the identification and application of IP assets in business process management.
 
 José Carlos Pinto- Executive Director of the Technology Park of UFRJ – Federal University of Rio de Janeiro
 
 Cesar Bonine- IP and Regulatory Affairs Manager - Fibria Celulose
 
 Istvan Kasznar- Getulio Vargas Foundation
 
 Moderator - Maria Carmen S. Brito- President - ABPI
 
 
 
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													09:00 am at 10:30 am
 |  | COFFEE BREAK
 
 
 
 
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													11:00 am at 12:30 am
 |  | PLENARY II
 IP insertion in the current political and economic international configuration
 
 Abstract: The current international IP system, based on the WTO that by means of the TRIPS Agreement created an international
trade relationship on IP, is undergoing a weakening moment of multilateralism. We can already envisage, notably in the North American political context, a movement towards international bilateralism in which IP has gone from aspect to cornerstone. In this context, promoting the development in the field of IP and strengthening international relations by achieving common goals throughout the international community beyond the WTO becomes increasingly relevant not only to remunerate authors, inventors and other IP rights holders, but to foster the global economy, which is increasingly based on the trade of intangible assets.
 
 Ygor Valerio- Motion Picture Latin America
 
 Angelica Garcia- United Kingdom Intellectual Property Office - UKIPO
 
 Evelyn Montellano- Senior Legal Counsel - FMC Technologies
 
 Luiz Henrique do Amaral- Dannemann Siensen Advogados
 
 Moderator - Benny Spiewak- Zancaner, Costa, Bastos e Spiewak Advogados
 
 
 
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													12:30 am at 2:00 pm
 |  | NETWORKING LUNCH
 
 
 
 
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													2:30 pm at 4:30 pm
 |  | PANEL 1
 IP in a world of change: Europe and Brexit; United States and its exit from the TPP: where does IP protection come in?
 
 Abstract: Brazil and the World have been facing economic, political and social changes with a huge impact in our day-to-day lives. A wellestablished institution today may be old news tomorrow. A surprising exit of Britain from the European Union; the announcement by the
new government of USA about its withdrawal from the Trans-Pacific Partnership (TPP) less than one year after it was signed: how to develop an intellectual property international management strategy with so many changes? What should companies and IP practitioners do?
 
 Cristina A. Carvalho- Arent Fox LLP
 
 Ari Laakkonen- Powell Gilbert LLP
 
 Jonathan Clegg- Cleveland Scott York
 
 Peter Schechter- Osha Liang LLP
 
 Moderator - Marcio Merkl- Abreu, Merkl e Advogados Associados
 
 
 
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													2:30 pm at 4:30 pm
 |  | PANEL 2
 Trademarks in the digital world – challenges regarding trademark search and protection in the immediate content generation
 
 Abstract: The panel will discuss the challenges and measures proposed for the protection of distinctive signs in social media,
e-commerce websites and different business environments in the digital world. Conflict reports and case studies will be addressed in the debate.
 
 Virginia Cervieri- Cervieri Mnosuárez & Asociados
 
 Carlos Augusto Thomaz- Ceditec - UFRJ
 
 Antonio Murta- Murta Goyanes Advogados
 
 Moderator - Luis Fernando Matos- Matos e Associados Advogados
 
 
 
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													2:30 pm at 4:30 pm
 |  | PANEL 3
 New perspectives of IP in the art market: copyright and contemporary art
 
 Abstract: Contemporary art has brought new meanings to the concepts of authorship, work and originality, imposing important
challenges for intellectual property professionals. Artists make use of appropriations, borrowings, and quotations for the making of their works; Request the participation of the public or delegate the execution of the work. These creative processes, already incorporated in the history of art, are still misunderstood by the traditional discourse concerning copyrights. Therefore, legal issues arise, such as in the case of graffiti or spray-painting. Is it possible to protect, by copyright, a work that is the product of a conduct which is classified as a crime? How to obtain the authorization to reproduce the work if the authorship is anonymous? In the midst of this scenario new perspectives arise in the legal area for the advising of artists, collectors, publishers, galleries, museums and heirs.
 
 Marcelo Miguel Conrado- Adjunct Professor of Law - Legal Practice Center - Federal University of Paraná
 
 Gustavo Martins de Almeida- GMA - Gustavo Martins de Almeida Advogados
 
 Moderator - Álvaro Piquet Pessôa- PPMKF | Advogados Pessoa, Piquet, Mourão, Kohler & Figueiredo
 
 José Bechara- Visual Artist
 
 
 
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													2:30 pm at 4:30 pm
 |  | PANEL 4
 The new Brazilian Code of Civil Procedure – analysis of controversial issues that directly affect actions in the IP area after its implementation
 
 Abstract: The panel will address the following topics: procedural conventions, with practical examples from the IP area; the changes
regarding interim protection; and the procedure for anticipated production of evidence.
 
 Antonio do Passo Cabral- Federal Prosecutor - Emeritus Professor at EMERJ - Rio de Janeiro State School of Magistrates
 
 Alexandre Antônio Franco Freitas Câmara- High Court Judge - Court of Justice of Rio de Janeiro
 
 Marco Antonio dos Santos Rodrigues- State Attorney
 
 Moderator - Marcelo Mazzola- Dannemann Siemsen Advogados
 
 
 
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													4:30 pm at 5:00 pm
 |  | COFFEE BREAK
 
 
 
 
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													5:00 pm at 7:00 pm
 |  | PANEL 5
 Domain name – dispute resolution by the Administrative System of Internet Disputes (SACI), mediation or arbitration
 
 Abstract: This panel will discuss the historical evolution of dispute resolution systems involving domain names since the creation of the Uniform Domain Name Policy (UDRP), later implementation of the Administrative System of Internet Disputes (SACI) until the adoption
of alternative dispute resolution methods, such as mediation and arbitration. The purpose of the panel will be to discuss the main
features, advantages and disadvantages of each system with respect to conflicts involving domain names.
 
 Kelli Angelini- NIC.br.
 
 Tatiana Campello- Demarest Advogados
 
 Marcelo Dias Gonçalves Vilela- Portugal Vilela Almeida Behrens Direito de Negócios
 
 Moderator - Maria Cristina Machado Cortez- Director of the Dispute Resolution Domain Name Chamber (CASD-ND) of ABPI
 
 
 
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													5:00 pm at 7:00 pm
 |  | PANEL 6
 Peremption|limitation of an administrative nullity act
 
 Abstract: The panel aims to discuss a very controversial procedural issue regarding the possibility of judicial review of administrative acts after a certain time period has elapsed.
 
 Gabriel Leonardos- Kasznar Leonardos Propriedade Intelectual
 
 Eduardo André Brandão de Brito Fernandes- Federal Judge
 
 Ronaldo Cramer- Nunes Ferreira, Vianna Araújo, Cramer, Duarte advogados
 
 Moderator - Alberto  Luis Camelier- Camelier Advogado Associados
 
 
 
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													5:00 pm at 7:00 pm
 |  | PANEL 7
 The socioeconomic impact of the delay in the prosecution of patent applications Abstract: Proactive management and protection of innovations is a fundamental tool for a country’s economic growth. For this reason,
industrial property offices, both in Brazil and in other countries, need to implement efficient management routines, including committed efforts to reduce backlog. The panel will discuss, from business and academic points of view, the socioeconomic impact generated by delays in processing patent applications, with insights from the panel members’ practical experience in the national and international context.
 
 Eneida Elias Berbare- Braskem
 
 Patricia Franco Leal Gestic- Inova Unicamp
 
 Matthew Dick- D Young & Co LLP
 
 Moderator - Ana Cristina Almeida Müller- BMA – Barbosa Müssnich Aragão
 
 
 
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													5:00 pm at 7:00 pm
 |  | PANEL 8
 Regulatory agencies: rules that interfere with the acquisition and enforcement of IP rights
 
 Abstract: The panel will address the relationship between the regulatory agencies and industrial property law, examining how they
articulate under the auspices of the modern management-consensual public administration. For that end, it will discuss the importance of an institutional dialogue between them and the BPTO, as well as other administrative departments, to achieve a stable and loyal business
environment conducive to the development of the formal national industry.
 
 Mauro Maia- Executive Director - BPTO
 
 José Vicente Santos de Mendonça- José Vicente Santos de Mendonça Advogados Associados
 
 Pedro Mansur- Brazilian Tabacco Industry Association - ABIFUMO
 
 Moderator - Rodrigo A. de Ouro Preto Santos- Ouro Preto Advogados
 
 
 
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													7:30 pm at 10:00 pm
 |  | IP FIRMS’ RECEPTION OF THE XXXVII INTERNATIONAL CONGRESS ON INTELLECTUAL PROPERTY – ABPI
 Grand Hyatt - Av. Lúcio Costa, 9600 - Barra da Tijuca, Rio de Janeiro – RJ
 Buses will depart at 7.30pm from Windsor Barra´s lobby.
 
 
 
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													09:00 pm at 10:30 pm
 |  | PANEL 9
 Non traditional trademarks: questions relating to the protection of three-dimensional marks in the 3D printing era
 
 Abstract: With the eminent popularization of 3D printer technology, which is gradually reaching the general public, a “revolution” is
expected in our means of consumption. We shall no longer be passive consumers and start creating, and even “editing”, some of the products we use. At the same time, this technology, when applied incorrectly, may allow the unauthorized reproduction of toys, spare parts and even goods subject to protection through industrial design or other forms of intellectual property. This panel intends to discuss the ethical and legal issues of 3D printing, and how the ease of producing, modelling and sharing “objects” will be equalized with the necessary protection of intellectual property rights.
 
 André Luis Balloussier Ancora da Luz- Director of Trademarks, Industrial Designs and Geographical Insications - BPTO
 
 David Postolski- Gearhart Law LLC
 
 Diego Palacio- Palacio & Associados
 
 Moderator - Ricardo Vieira de Mello- Montaury Pimenta, Machado & Vieira de Mello Advogados
 
 
 
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													09:00 pm at 10:30 pm
 |  | PANEL 10
 Industrial Designs: Where we are and Where we are going in Relation to its Protection and the Production of Spare Parts in the Automobile Industry
 
 Abstract: Although the Industrial Property Law does not prohibit the protection of automotive spare parts through industrial design registrations, provided they are intended to protect spare parts aesthetic aspect, there is an understanding in CADE
(Administrative Council for Economic Defense) and through some judicial decisions that such protection violates the constitutional principles of the economic order. The present panel will seek to elucidate all aspects of this impasse by attempting to predict the
future scenario of protection of spare parts through industrial design registrations.
 
 Marcio de Lima Leite- FIAT
 
 João Luis Garcia- Simões, Garcia, Corte-Real & Associados
 
 Moderator - Ricardo Cardoso Costa Boclin- Kasznar Leonardos Propriedade Intelectual
 
 
 
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													09:00 pm at 10:30 pm
 |  | PANEL 11
 Computerimplemented Inventions, topographies and integrated circuits: challenges to protect against different legislation and standards in each country
 
 Abstract: This panel aims to address the current role of software in the digital transformation world, the significant changes
traversed by IT/Software industries and their impact on the patent systems future. From this overview, the speakers will present the evolution of the software implemented inventions protection in Brazil and in Mexico, pointing the advances and challenges of these two countries before their local legal framework and the current global practices.
 
 Osvaldo Amaral- Breakthrough IP Intelligence
 
 Matheus Souza Pinto Engel- BPTO
 
 Monica Ailt- INTEL
 
 Moderator - Gabriela Pinto Muniz Valerio- Microsoft
 
 
 
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													09:00 pm at 10:30 pm
 |  | PANEL 12
 IP portfolio management: how to effectively seize Intellectual Property rights
 
 Abstract: This panel will present practical experiences of standard and management policies of intangible assets portfolios, opportunities and cost control in companies. It will be debated how to deal with the choice, registration and defense of trademarks and other signs, and also the strategy of protection and defense of patents, inventions, projects, designs and confidential information.
 
 Darin Gibby- Kilpatrick Townsend & Stockton LLP
 
 Marcos Chucralla Moherdaui Blasi- Legal Manager of Innovation, Intellectual Property and Strategic Contracts of B3 S.A. - Brazil, Stock Market, Over-the-Counter Market
 
 Adriana Claudia de Moura- Head de IP - BASF S/A
 
 Moderator - Jacques Labrunie- Gusmão & Labrunie Propriedade Intelectual
 
 
 
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											| 
													10:30 pm at 11:00 pm
 |  | COFFEE BREAK
 
 
 
 
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													11:00 pm at 12:30 pm
 |  | PANEL 13
 Downloading, streaming and other virtual technologies: recent court decisions and their Impacts
 
 Abstract: In the beginning of the year, in a majority decision, the Superior Court of Justice – STJ issued a decision which determined that the streaming services must collect copyrights for the performance of music. The panel will discuss the details of the decision, raising its positive and negative aspects in the form of a debate.
 
 Ana Fonseca- Universal Music
 
 Fabio Luiz Barboza Pereira- Veirano Advogados
 
 Sydney Sanches- Sanches e Advogados Associados
 
 Moderator - Attilio Gorini- Dannemann Siemsen Advogados
 
 
 
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													11:00 pm at 12:30 pm
 |  | PANEL 14
 Recent IP protection developments in Biotechnology innovations in the agricultural sector
 
 Abstract: The speakers will provide a brief introduction to the Brazilian legal framework for the protection of innovations in the agricultural field and how the protection mechanisms existing in Brazil diverge from the protection existing in other countries, particularly in the USA and Europe. There will also be examples of how intellectual property holders have circumvented the current limitations to the protection of biotechnological innovations. Finally, the speakers will discuss what challenges the biotechnological innovations of the 21st century, such as
CRISPR technology, will bring to the protection of intellectual property.
 
 Tamara Cypriani de Oliveira- Monsanto do Brasil
 
 Filipe Teixeira- Syngenta
 
 Matthew J. McBride- Science IP®
 
 Moderator - Leonor Magalhães Galvão- Magellan IP – Propriedade Intelectual
 
 
 
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													11:00 pm at 12:30 pm
 |  | PANEL 15
 IP education: initiatives to disseminate IP knowledge and awareness of its importance
 
 Abstract: The global economic trend, greatly influenced by the development of science and technology and aimed at encouraging
individual creativity, has made IP an increasingly important and decisive factor in the global competition for competitive advantage. It is therefore imperative to disseminate the understanding of IP rights in order to stimulate innovation, creativity and competitiveness in all sectors of economic production. The purpose of this panel is to discuss ways to raise public awareness of IP rights, especially among developing countries, to make them more aware of IP’s contribution to growth.
 
 Kone Prieto Furtunato Cesário- Vice Director and Doctor Professor -  National Law School - Federal University of Rio de Janeiro
 
 Juan Vanrell- Coordinator of the Education Program – ASIPI – Inter-American Association of Intellectual Property - Vanrell IP Uruguay
 
 Marcelo de Oliveira Müller- Mclaw-Müller, Cid, Noronha, Cruz & Gorenstein
 
 Moderator - Antonio Carlos Siqueira da Silva- Legal Counsel - ABIHPEC - The Brazilian Association of Hygiene, Perfume and Cosmetics Industries
 
 
 
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													11:00 pm at 12:30 pm
 |  | PANEL 16
 IP and vertical restraints on competition in online platforms
 
 Abstract: The Internet and new technologies have changed the legal and social dynamics in a global way, and one of the areas that has
been deeply affected is Intellectual Property. Indeed, large Internet companies have a robust portfolio of intangible assets and do not hesitate to maintain their margin in the virtual market through new acquisitions of assets of this nature. How is the competition structured and what are its restrictions when it is held in a predominantly virtual environment, with consequences for consumers and for the market? How to deal with the limits of competition involving intellectual property rights and the rules regarding competition and the performance of regulatory
agencies? These are the questions that will guide the panel and the debates to be held.
 
 Ana Frazão- Gustavo Tepedino Advogados
 
 Pedro Paulo Salles Cristóforo- Lobo & Ibeas Advogados
 
 Alessandro Octaviani- USP - University of São Paulo
 
 Moderator - Paulo Parente Marques Mendes- Di Blasi, Parente & Associados
 
 
 
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											| 
													12:30 àpm at 2:30 pm
 |  | BRUNCH
 
 
 
 
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													2:30 pm at 4:00 pm
 |  | PLENARY III
 Patent and trademark examinations: the experience of work sharing among IP offices
 
 Abstract: This plenary will address the collaboration among IP offices in their work of examining patents and trademark applications.
The speakers will report and comment experiences of search and examination work sharing, and their impact on examination productivity
and quality. Considering the major objective of improving efficiency by means of avoiding replication of work in the examination of patents,
the panel will discuss the challenges in the path to deepen cooperation among national patent offices and the benefits of associating into regional or transnational structures, as the Vancouver Group (UK, Canada, and Australia) and Pro-Sur (South American countries, now expanding to other Latin American countries).
 
 Luiz Otavio Pimentel- President - BPTO
 
 Maria del Pilar Troncoso- President - ASIPI – Inter-American Association of Intellectual Property
 
 Laura Hammel- IP Attaché for Mercosur, Guianas, and Suriname - U.S. General Consulate
 
 Yoshiaki Kodachi- Director of the Examination Policy Planning Office, Administrative Affairs Division - Japan Patent Office
 
 Moderator - Jorge Avila- Qualcomm
 
 
 
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											| 
													4:00 pm at 4:30 pm
 |  | COFFEE BREAK
 
 
 
 
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											| 
													4:30 pm at 6:00 pm
 |  | PLENARY IV
 Legislative initiatives to enhance IP protection: relevant bills of rights and their impacts
 
 Abstract: This plenary intends to discuss several proposed Bills of Rights and Resolutions from the Brazilian Patent and Trademark
Office, seeking better results on the Intellectual Property environment in Brazil, especially the ones focused on the reduction on the current backlog of the Brazilian Patent and Trademark Office in relation to Trademark and Patent applications. This matter is of great importance to all interested players in the Intellectual Property system in Brazil, and this discussion will certainly enable an interesting debate among participants.
 
 Júlio César Castelo Branco Reis Moreira- Director of Patents, Computer Programs and Topographiesof Integrated Circuits – BPTO
 
 Eduardo Ribeiro Augusto- FNCP (National Forum Against Piracy and Illegality) Adviser end President of the Anti-Piracy Comission of OAB/SP - Brazilian Bar Association of São Paulo
 
 Daniel R. Pinto- Head of IP Division - Ministry of Foreign Affairs
 
 Moderator - Luiz Edgard Montaury Pimenta- Montaury Pimenta, Machado & Vieira de Mello Advogados
 
 
 
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											| 
													6:00 pm at 6:30 pm
 |  | CLOSING SESSION
 
 
 
 
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