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You are here: Congress' Final Program
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14h00
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COMMITTEE WORKSHOPS
Trademarks
Lelio Denicoli Schmidt- Ariboni, Fabbri & Schmidt Sociedade de Advogados
Luciano de Souza Godoy- Perlman Vidigal Godoy Advogados
Co-Coordinators - Vivian de Melo Silveira - Kasznar Leonardos Propriedade Intelectual & José Mauro Decousseau Machado - Pinheiro Neto Advogados
Assistant Coordinator - Diana Marques Vieira de Mello - Montaury Pimenta, Machado & Vieira de Mello
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14h00
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COMMITTEE WORKSHOPS
Software, Computer Law & Internet
Ieda Nogueira Dutra- Associate Corporate Counsel - Google
Renata Loyola- Senior Legal Counsel - Spotify
Co-Coordinators - Marianna Furtado de Mendonça - Montaury Pimenta, Machado & Vieira de Mello & Fábio Luiz Barboza Pereira - Veirano Advogados
Assistant Coordinator - Vanessa Fonseca - Microsoft Informatica Ltda.
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14h00
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COMMITTEE WORKSHOPS
Enforcement
Desembargador Ênio Zuliane
Wilson Jabur- Salusse Marangoni Advogados
Rafael Lacaz Amaral- Kasznar Leonardos Propriedade Intelectual
Co-Coordinators - Patricia Cristina Lima de Aragão Lusoli - Guerra IP & Igor Donato de Araujo - David do Nascimento
Assistant Coordinator - Felipe Corrêa Rocha - Vaz e Dias Advogados & Associados
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14h00
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COMMITTEE WORKSHOPS
Industrial Design
Dr. Lucas Gaiarsa- Gaiarsa Ferreira & Meyer Propriedade Intelectual
Co-Coordinators - Saulo Murari Calazans - Dannemann Siemsen & Ana Paula Celidonio - Gusmão & Labrunie Propriedade Intelectual
Assistant Coordinator - Alexandre Fukuda Yamashita - Müller, Mazzonetto
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14h00
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COMMITTEE WORKSHOPS
Biotechnology
Michael Kock- Global Head of Intellectual Property - Syngenta International AG
Co-Coordinators - Leonor Galvão - Magellan IP – Propriedade Intelectual & Viviane Yumy Mitsuuchi Kunisawa - Syngenta
Assistant Coordinator - Gabriela Neves Salerno - Daniel Advogados
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16h00
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COMMITTEE WORKSHOPS
International Intellectual Property Law
Maristella Basso- Maristella Basso Advogados
Co-Coordinators - André Ferreira - Oliveira Daniel Advogados & Marcos Bressan Videira - Zancaner Costa Bastos e Spiewak Advogados
Assistant Coordinator - Aline Ferreira da Silva - Kasznar Leonardos Propriedade Intelectual
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16h00
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COMMITTEE WORKSHOPS
Copyrights and Personality Rights
Co-Coordinators - Attilio Gorini - Dannemann Siemsen & Ygor Valerio - Motion Pictures- Dannemann Siemsen
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16h00
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COMMITTEE WORKSHOPS
Patents
Julio César Castelo Branco Reis Moreira- Patents Director BPTO
Eila Mota- Cargill Agrícola S/A
Milton Mori- Executive Director, Inova Unicamp
Camila Raposo de Oliveira- Biolab Sanus Farmacêutica Ltda.
Co-Coordinators - Ana Cristina Almeida Müller - BMA Barbosa Müssnich Aragão & Ana Cláudia Mamede Carneiro - Dannemann Siemsen
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16h00
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COMMITTEE WORKSHOPS
Plant Varieties
Silvia Van-Rooijen- Cultivar Protection Ltda
Co-Coordinators - Marisa Moura Momoli - Di Blasi, Parente & Associado & Priscila Mayumi Kashiwabara - Kasznar Leonardos Propriedade Intelectual
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11h00
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COMMITTEE WORKSHOPS
Dispute Resolution
Fabio G. Tabosa Pessoa- Professor of the University of São Paulo (USP) and Judge of the Court of Justice of São Paulo (TJSP)
Cybelle Carneiro Fernandes- Legal Director of the Consulting Department, Mercado Livre
Marcelo Junqueira Inglez de Souza- Demarest Advogados
Fernando Eduardo Serec- Tozzini Freire Advogados
Co-Coordinators - Tatiana Campello - Demarest Advogados & Nathalia Mazzonetto - Müller, Mazzonetto Sociedade de Advogados
Co-Coordinators - Thais Hamamoto- Braskem
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11h00
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COMMITTEE WORKSHOPS
Intellectual Property & Sports
Daniela Araujo
Fernanda Cohin R. Magalhães- Chief Intellectual Property Counsel, Rio 2016
Co-Coordinators - Gustavo Piva Luiz de Andrade - Dannemann Siemsen & José Eduardo de Vasconcellos Pieri - BMA – Barbosa Müssnich Aragão
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11h00
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COMMITTEE WORKSHOPS
Geographical Indications
Luiz Otávio Pimentel- President INPI
Hulda Oliveira Giesbrecht- Access Unit to Innovation and Technology - Sebrae (Brazilian Micro and Small-Business Support Service)
Luiz Leonardos- Luiz Leonardos & Advogados
Co-Coordinators - Luiz Eduardo Cardoso Queiroz - De Lima Assafim & Advogados Associados & Patricia Franco - Provedel Advogados
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11h00
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COMMITTEE WORKSHOPS
Competition Law
Paulo Marcos R. Brancher- Azevedo Sette Advogados
Co-Coordinators - Felipe Oquendo - Di Blasi, Parente & Associados & Daniel Adensohn de Souza - Ricci Propriedade Intelectual
Assistant Coordinator - Julia Davet Pazos- Demarest Advogados
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11h00
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COMMITTEE WORKSHOPS
Transfer and Franchise
Juliana L.B. Viegas- Ex President - ABPI
José Inácio Gonzaga- Franceschini,Franceschini e Miranda Advogados
Co-Coordinators - Cândida Caffé - Dannemann Siemsen & Karina Muller - Müller, Mazzonetto
Assistant Coordinator - Flavia Rebello- Trench, Rossi e Watanabe Advogados
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5.30 PM - 7 pm
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OPENING CEREMONY
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5.30 PM - 7 pm
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OPENING SPEECH
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7 pm
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OPENING RECPTION AND EXHIBITION
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9 am - 10.30 am
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PLENARY SESSION I
20 years of the Brazilian Industrial Property Law – Its Positive Results for Effective Protection of Industrial Property Rights
Luiz Otavio Pimentel- President – BPTO
João Emílio Padovani Gonçalves- Director of Industrial Development - Confederação Nacional da Indústria - CNI
The Honorable Alexandre Alves Lazzarini- Court of Justice of São Paulo
Moderator - Maria Carmen Brito- President - ABPI
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10.30 am - 11 am
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COFFE-BREAK
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11am - 12.30 pm
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PLENARY SESSION II
The Protection of Innovation as an Effective Tool for Competitiveness at the World Economic Scenario
André Ferrarese- Director - Associação Nacional de Pesquisa e Desenvolvimento das Empresas Inovadoras – ANPEI
José Claudio Terra- Director of Innovation and Knowledge Management - Hospital Albert Einstein
Raphaella Gomes- Legal Manager - Raizen Energia
Tim Loomis- VP & Legal Counsel, Intellectual Property Policy -QUALCOMM Incorporated
Moderator - Antonella Carminatti- BMA - Barbosa, Müssnich Aragão
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12.30 pm - 2.30 pm
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BRUNCH
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2.30 pm - 4.30 pm
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PANEL AND WORKSHOPS
PANEL 1 | The Preservation of Intangible Assets in the Scope of the Recovery and Bankruptcy Law
The Honorable Francisco Loureiro- Court of Justice of São Paulo
Marcos Chucralla Moherdaui Blasi- Legal Department | BM&FBOVESPA
Aires Vigo- Aires Vigo Advogados
Moderator - Alberto Luis Camelier da Silva- Camelier Advogados Associados
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PANEL 2 | Measures for Expediting Patent Examination in Brazil and in other Countries
Julio César Castelo Branco Reis Moreira- Patents Director – BPTO
Michael Wieser- Winter, Brandl, Furniss Polt Partnerschaft (Alemanha)
Raj Acharya- Acharya India
Rachel Pilloff- Hauptman Ham, LLP
Moderator - Rana Gosain- Daniel Advogados
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PANEL 3 | The IP and Regulatory Legislation and its Impact on Business Environment
Sinclair Davidson- RMIT University
José Carlos Silva Neto- CERMOB Tecnologia Ltda.
Moderator - Rodrigo A. de Ouro Preto- Ouro Preto Advogados
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WORKSHOP I | Simulated Mediation of a Franchise case (Part I)
Initial Presentation - Claudia Grosman, ABPI’s Mediation Board Director
Workshop Moderators - Flavia Murad, Portugal Murad Vilela Almeida Behrens Advogados & Álvaro Loureiro, Dannemann Siemsen
Mediators - Karin Klempp Franco, Rothmann Sperling Padovan Advogados & Rodrigo Azevedo, Silveiro Advogados
Parties - Cândida Caffé, Dannemann, Siemsen & Sandra Brandão, Bog Advogados
Parties’ Lawyers - Wilson Pinheiro Jabur, Salusse, Marangoni, Leite, Parente, Jabour, Klug & Perillier e Marcelo Inglez De Souza, Demarest & Almeida Advogados
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4.30 pm - 5 pm
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COFFE-BREAK
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5 pm - 7 pm
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PANEL AND WORKSHOPS
PANEL 4 | The Increase of Piracy in Brazil: Consequences, Strategies & Solutions
Valeria Sadio- Delegate of the Police Department for Repression of Crimes against Immaterial Property
Eduardo Ribeiro Augusto- Siqueira Castro Advogados | President of the Piracy Control Committee of the Brazilian Bar Association(OAB)
Richard Atkinson- Sr. Director, Global Piracy Conversion, Adobe Systems inc
Moderator - José Henrique Vasi Werner- Dannemann Siemsen
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PANEL 5 | Trademark conflict vs. geographical indications and other related prohibitions
Carlos Lima- Executive Director - Instituto Brasileiro da Cachaça (IBRAC)
Karlo Fonseca Tinoco- Bhering Advogados
Kelly Lissandra Bruch- Instituto Brasileiro do Vinho, IBRAVIN
Moderator - José Mauro Decoussau Machado- Pinheiro Neto Advogados
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PANEL 6 | Legislative Proposals for Modification of the Brazilian Plant Varieties Protection Law
Ivo Marcos Carraro- President - Brazilian Association of Vegetable Breeders – BRASPOV
William Burnquist- Representative of the Sugarcane Technology Center - (CTC)
Eduardo Andretto- General Counsel - Fibria
Moderator - Gabriel Di Blasi- Di Blasi, Parente & Associados
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WORKSHOP II | Simulated Mediation of a Franchise case (Part II)
Initial Presentation - Claudia Grosman, ABPI’s Mediation Board Director
Workshop Moderators - Flavia Murad, Portugal Murad Vilela Almeida Behrens Advogados & Álvaro Loureiro, Dannemann Siemsen
Mediators - Karin Klempp Franco, Rothmann Sperling Padovan Advogados & Rodrigo Azevedo, Silveiro Advogados
Parties - Cândida Caffé, Dannemann, Siemsen & Sandra Brandão, Bog Advogados
Parties’ Lawyers - Wilson Pinheiro Jabur, Salusse, Marangoni, Leite, Parente, Jabour, Klug & Perillier e Marcelo Inglez De Souza, Demarest & Almeida Advogados
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7 pm - 10 pm
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RECEPTION OF THE FIRMS IN CELEBRATION OF THE 20-YEAR ANNIVERSARY OF THE INDUSTRIAL PROPERTY LAW
Espaço L'Atelier - Sheraton WTC Hotel
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9 am - 10.30 am
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PANEL AND WORKSHOPS
PANEL 7 | The New Brazilian Legislation Related to Access to Biodiversity
Ana Viana- Natura Cosméticos S.A
Edson Souza- Bayer S/A
Diana de Mello Jungmann- 14bisness Base de Inovação e Soluções Ltda
Moderator - Viviane Kunisawa- Syngenta
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PANEL 8 | Legislative Innovations and Practical Aspects of the Use of Mediation and Arbitration on IP Related Cases
Daniela Monteiro Gabbay- Graduation and Post-Graduation Professor at the São Paulo's Law School of the Getulio Vargas Foundation (FGV LAW SP)
Nathalia Mazzonetto- Müller Mazzonetto
Marc Lieberstein- Kilpatrick Townsend & Stockton LLP
Moderator - Manoel J. Pereira dos Santos- Santos & Borges Barbosa Sociedade de Advogados
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PANEL 9 | Compliance Management: Avoiding Misapplication of Intangible Assets
Josie Jardim- General Counsel and Compliance Director- GE Latin America
Marli Elizabeth Ritter- Director – Technology Transfer Office - PUC RS (Catholic University of Rio Grande do Sul)
Daniel Sibille- ?Latin America Compliance Director, Oracle
Moderator - Jacques Labrunie- Gusmão & Labrunie Propriedade Intelectual
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PANEL 10 | Brazilian Civil Rights Framework for the Internet
Benny Spiewak- Zancaner, Costas, Bastos e Spiewak Advogados
Walter Ceneviva- Grupo Bandeirantes de Comunicações
Frederico Meinberg Ceroy, Public Prosecutor- Coordinator of the Digital Rights Commission (CODD)
Moderator - Ricardo Castanheira- Motion Picture Association - America Latina
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10.30 am - 11 am
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COFFE-BREAK
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11 am - 12.30 pm
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PANEL AND WORKSHOPS
PANEL 11 | Streaming – The Extension of Copyright Protection in Public Sessions of Musical Works
Paulo Rosa- President of the Brazilian Association of Record Producers
Henrique Fares Leite- ?Head of Label Relations Latin America Deezer
Glória Braga- Executive Superintendent - Escritório Central de Arrecadação e Distribuição - ECAD
Moderator - Marcelo Goyanes- Murta Goyanes Advogados
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PANEL 12 | Biosimilars – Characteristics and Patentability
Gabriel Kleiman- Asst. General Counsel - Pfizer
Valdair Pinto- Independent Consultant on Pharmaceutical Medicine
Morton Scheinberg- Hospital Israelita Albert Einstein
Moderator - Gustavo de Freitas Morais- Dannemann Siemsen
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PANEL 13 | Enforcement of Design Protection in view of the Popularization of 3D Printing
Bruna Castanheira de Freitas, Researcher- Law School of the Getulio Vargas Foundation
Jan Bernd Nordemann- Boehmert & Boehmert - Germany
Michael H. Jacobs- Crowell & Moring LLP
Moderator - Fabiano de Bem da Rocha- Kasznar Leonardos Propriedade Intelectual
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PANEL 14 | Sports: Broadcasting & Intellectual Property Rights
Aykan Azar- Director - Octagon Brazil
Helder Galvão- Olympic Games Committee Rio 2016
Fernanda T. Laender- Senior Consel - Brasil Turner A Time Warner Company
Moderator - José Eduardo Pieri- BMA – Barbosa Müssnich Aragão
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12.30 pm - 2 pm
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BUSINESS LANCH
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2 pm - 3.30 pm
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PLENARY SESSION III
Exclusion of Common Use Expressions Protection in Trademark Registration – the Brazilian and International practice
Moderator - Gabriel Leonardos- Kasznar Leonardos Propriedade Intelectual
Adilson Arli da Silva Filho- Intellectual Property and Strategic Partnerships Manager- Braskem
Marcelo Peviani- Legal & Compliance Director -Lenovo Brazil
Sibelle de Andrade Silva- Coordinator of Intellectual Property - Brazilian Agricultural Research Corporation (Embrapa)
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3.30 pm - 4 pm
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COFFE-BREAK
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4 pm - 5.30 pm
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PLENARY SESSION IV
Technology Transfer in the Context of Incentives for Innovation
Michelle Copetti- Trademarks Director - BPTO
Maria del Pilar Troncoso- President - Asociación Interamericana de la Propiedad Intelectual - ASIPI
Laura Hammel- IP Attaché for Mercosur, Guianas, and Suriname U.S. Consulate General | U.S. Department of Commerce, ITA | U.S. Patent & Trademark Office
Moderator - Ricardo Vieira de Mello- Montaury Pimenta, Machado & Vieira de Mello
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5.30 pm - 6 pm
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CLOSING SESSION
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